Nissin —
Pokémon Plaza at Jio Drive.
A family-friendly Pokémon Plaza activation for Nissin at Jio Drive — an immersive walk-in pavilion with photo zones, branded zones and on-site brand stewards.
- Date
- April 2025
- Venue
- Jio Drive (Kotak event)
- Scope
- Pavilion · Theming · Brand stewards
- Scale
- Multi-day footfall activation
For Nissin's Pokémon co-branded campaign, we built a walk-in Pokémon Plaza that turned a corner of the Jio Drive lot into a destination for families and kids. The brief was simple — make Cup Noodles synonymous with the Pokémon moment, and make people want to stop, queue, and post.
The pavilion was a self-contained pop-up: red façade, mascot installations, and themed interior zones for photo-ops and quick play. On-ground brand stewards routed footfall through the experience and into Cup Noodles sampling.
We installed overnight ahead of the event and broke down inside the agreed window, with our supervisor coordinating between the venue, Nissin and the larger Kotak event team.
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