ITC Fabelle —
Chocolate Launch.
A premium chocolate-product launch for ITC Fabelle at ITC Maratha — stage design, brand-storytelling backdrop, panel-discussion set and curated guest experience.
- Date
- January 2024
- Venue
- ITC Maratha, Mumbai
- Scope
- Stage · Backdrops · AV · Hosting
- Scale
- Invite-only launch event
ITC's Fabelle line called for an invite-only launch that read as luxury and chocolate craft in equal measure. We built the room around a centrepiece plinth and twin themed backdrops keyed to Fabelle's flavour-system — salty, sweet, bitter, sour.
The panel-discussion set was deliberately conversational — lounge chairs, low side tables, and a backdrop that disappeared into the stage instead of upstaging the speakers. The audience kept seeing 'Fabelle' without ever being shouted at.
Lighting and AV were our floor-level call: tungsten warmth on the stage, a clean wash on the panel, and chamber-style spotlights on the chefs at the reveal moment.
On video
A clip from
the day.
More work
Other moments
we built.
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