Mall & high-street activations
Branded zones at high-footfall venues, interactive props, sampling stations, photo moments.
BTL Marketing
On-ground campaigns built to convert.
Mall activations, roadshows, sampling drives and experiential campaigns. We design the touchpoint, run the floor and report back on what worked — beyond just photos and dwell-time.
What's included
Everything you'd
otherwise hire separately.
Roadshow circuits
Multi-city roadshow caravans with branded vehicles, on-ground hosts and demo equipment.
Sampling & trial campaigns
Product sampling drives in residential clusters, offices, malls and gyms.
Engagement props
Custom prize wheels, interactive screens, AR/VR booths, ice-cream-cart sampling stations.
Trained promoters
Brand-trained hostesses, presenters and supervisors deployed across cities.
Reporting & analytics
Footfall counts, sample distribution data, leads captured, photo bank delivered.
How we work
A five-step process
that doesn't surprise you.
BTL campaigns succeed when the touchpoint is on-brand AND the operations are tight. We obsess over both.
1
Brief
Brand goal, target audience, venues / cities, sample / leaflet quantities, KPIs.
2
Concept
Touchpoint design, branded props, staffing plan, daily run-sheet.
3
Build
Prop fabrication, print, gift assembly, vehicle wrap if roadshow.
4
Deploy
Daily on-ground execution with supervisor. Real-time WhatsApp updates.
5
Reset
End-of-campaign report: footfall, samples, leads, photo bank, video reel.
FAQ
Common questions.
How do you measure success for a BTL campaign?
Per the brief. Sample-distribution counts, leads captured, footfall, social impressions or in-store conversion — we agree the metric upfront and report against it.
Can you handle multi-city roadshows?
Yes. We've run roadshows across 12+ cities in a 6-week window. Central planning, regional ops leads, daily check-ins.
Do you provide the props or do we?
We design and build them. Custom prize wheels, sampling carts, interactive booths — all built in-house and transported to each venue.
Let's talk
Bring us your
btl marketing brief.
Tell us the brief — we'll come back with a concept, a budget and a timeline within 48 hours.