The Sleep Company 150th store launch — Andheri Sleep Co · Launch
Sleep Co · Andheri
Autodesk · Build
Autodesk · BKC
Pilgrim · Booth
Pilgrim · Nesco
Sleep Co · Décor
Retail Launch · Live

The Sleep Company — 150th Store Reveal

Cloth-reveal ceremony, branded backdrop and live band — Andheri, June 2025.

Retail Launch · Photo

Storefront moment

150th Sleep Company Experience Centre — opening-day crowd.

Exhibition · Build

Autodesk — Booth in build

Pre-event install crew at BKC, May 2025.

Exhibition · Live

Autodesk — Flagship Booth, BKC

Multi-zone island stall with content walls and demo bays.

Activation · Live

Pilgrim — Beauty Zone

Branded podiums, demo mirrors and on-stand hostesses at Nesco.

Activation · Photo

Pilgrim — "Let's Explore"

Hot-air-balloon installation, prize wheel and sampling cart.

Décor · Photo

Floral entrance, Sleep Co

Brass lamp and petal carpet for the 150th-store grand opening.

Brand Activation · Retail · Exhibitions · BTL

We build brand moments
people walk through,
photograph & remember.

From milestone retail launches to flagship exhibition stalls and category-defining activations, Secure Brand Solutions LLP delivers end-to-end on-ground experiences for India's most loved brands.

See our work → Start a project
Trusted by
Sleep Co · Launch
Autodesk · BKC
Pilgrim · Nesco
0+ activations delivered across India
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0+Activations
0Group companies
0Strategic partners
0Regional hubs
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What we do

A single team for the
whole experience.

Strategy, design, build and execute — we own every step of the on-ground journey so the brand shows up exactly as it was promised in the deck.

01

Retail & Store Launches

Cloth-reveal ceremonies, branded facades, live bands and floral entrances — opening days that draw a crowd and earn footfall.

 02

Exhibitions & Trade Shows

Modular and custom-built booths for national venues — BKC, Nesco, Pragati Maidan — built on time, on brand, on budget.

 03

BTL Marketing

Mall activations, roadshows, sampling and on-ground campaigns built to convert — not just impress.

 04

Fabrication & Interiors

In-house fabrication, civil work and turnkey interiors — from podiums and prop walls to full retail fit-outs.

 05

Printing, Gifting & Branding

Large-format prints, custom merchandise, kits and giveaways — produced and dispatched at scale.

 06

Promoters & Manpower

Trained promoters, hostesses, ushers and on-ground supervisors deployed across cities — same day, every day.

Recent work

Moments we built.

A retail milestone, a flagship exhibition, a category-defining brand activation — and six more from across mobile tours, mall residencies, product launches and pan-India rollouts.

Retail Launch

The Sleep Company — 150th Experience Centre

High-visibility launch décor for The Sleep Company's milestone 150th store. Ceremonial drape reveal, branded outdoor backdrop, live band coordination and an executed floral entrance.

  • Managed grand unveiling with ceremonial cloth-reveal ceremony
  • Designed & installed outdoor backdrop for photo-op and media
  • Arranged live band to elevate launch ambience
  • Floral entrance & façade décor aligned to brand aesthetics
Date
15 Jun 2025
Venue
Andheri, Mumbai
Scope
Décor · Backdrop · Band

Read full case study →

Exhibition Stall

Autodesk — Flagship Booth at BKC

A premium, multi-zone exhibition stall for a global software leader. Architectural reveal, content walls, lounge zone and live demo stations integrated into one continuous brand environment.

  • Turnkey design, fabrication and on-site installation
  • Backlit brand walls and integrated screen graphics
  • Demo bays, lounge seating and reception built-in
  • Full breakdown and site reinstatement post-event
Date
02 May 2025
Venue
BKC, Mumbai
Scope
Design · Build · Install

Read full case study →

Brand Activation

Pilgrim — "Let's Explore" Activation at Nesco

A high-energy, photogenic activation built around Pilgrim's product world — including a custom prize wheel, ice-cream-cart sampling station and a hot-air-balloon installation.

  • Custom interactive prize wheel (Makeup Trial · Goodie · Pouch)
  • Branded sampling cart and product podiums
  • Hot-air-balloon installation and immersive backdrop
  • Full crew deployment including hosts and promoters
Date
25 May 2025
Venue
Nesco, Mumbai
Scope
Build · Props · Sampling

Read full case study →

More from the floor

Six more we built.

Mobile tours, mall activations, premium product launches and pan-India rollouts — one tap into any project for the full case study.

NissinCup Noodles · Nesco
NissinPokémon Plaza · Jio Drive
Royal StagWorld Cup tour · Maharashtra
ITC FabelleChocolate launch · ITC Maratha
Royal StagBoom Box · Season's Mall, Pune
Alma Medical250 machines · 200+ clinics

In their words

What clients say
after the breakdown.

A few of the brand managers and procurement leads we've shipped launches with.

They turned our deck into the actual venue. Nothing surprised us on launch day — every drape, every joinery line was exactly where the mock-up showed it.

RM
Rhea MehtaBrand Manager · The Sleep Company

We needed a stall worthy of a global brand at a high-stakes venue. The SBS team handled design, build and crew with one calm point of contact.

AK
Arjun KapurEvents Lead · Autodesk India

The activation drove three times the dwell-time we had budgeted for. The prize wheel alone got us 4,000 shareable photos in two days.

SN
Sara NairGrowth Marketing · Pilgrim

Rare to find a partner that handles both the creative brief and the manpower roster with equal seriousness. We've signed them on as our retained vendor.

VD
Vivek DesaiProcurement · Kotak Mahindra Bank

Pan-India means pan-India with them. Same brief, four cities, four flawless executions in the same fortnight. No drama, no escalations.

PG
Priya GokhaleTrade Marketing · Sugar Cosmetics

The team

Operators, not middlemen.

A lean leadership team with deep regional roots — across West, South, North and East — so every project gets local muscle behind the master plan.

Sonu Sharma

Managing Director

Vinod Rawat

Operations Head — West & South

Kavish Mahajan

Operations Head — North & East

Aanchal Singh

Operations Manager

FAQ

Questions we get
before every project.

Quick answers to what brand managers, procurement leads and event teams ask when they first reach out.

Do you handle pan-India projects, or only Mumbai?

Pan-India. Our home base is Mumbai, but we have regional operations heads in West, South, North and East. A launch in Bengaluru, Delhi or Kolkata gets the same standard of build and supervision as one in Andheri.

How early should we brief you for a launch or exhibition?

For full-build exhibition stalls or store launches with custom décor, four to six weeks is comfortable. Shorter timelines are doable — we have done 10-day turnarounds — but the earlier you bring us in, the more creative options stay open.

What does a typical engagement look like in terms of budget?

Retail-launch décor packages start in the low single-digit lakhs (₹). Exhibition stalls range broadly from ₹6L to ₹40L+ depending on size, materials and finishes. Multi-city activations are scoped per city. Share your brief and we'll come back with a transparent line-itemed quote.

Do you provide promoters and hostesses too, or only build?

Both. Brandwaves Solutions (a group company) handles trained promoters, hostesses, ushers and on-ground supervisors. You can hire us for build-only, manpower-only or end-to-end.

What happens after the event — do you handle breakdown?

Always. Post-event breakdown, removal, site reinstatement and venue handover are part of every engagement scope. No surprise invoices, no left-behind props.

Can you handle confidential / pre-launch product reveals?

Yes. We sign NDAs for product launches and route material handling through trusted in-house staff. We've worked with global brands on pre-launch reveals where leak prevention was a contractual requirement.

Let's talk

Bring us your
next launch.

Tell us the brief — store opening, exhibition stall, mall activation or roadshow. We'll come back with a concept, a budget and a timeline within 48 hours.

Head OfficeMumbai, India
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