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Product Launch

ITC Fabelle —
Chocolate Launch.

A premium chocolate-product launch for ITC Fabelle at ITC Maratha — stage design, brand-storytelling backdrop, panel-discussion set and curated guest experience.

ITC Fabelle — Chocolate Launch
Date
January 2024
Venue
ITC Maratha, Mumbai
Scope
Stage · Backdrops · AV · Hosting
Scale
Invite-only launch

ITC's Fabelle line called for an invite-only launch that read as luxury and chocolate craft in equal measure. We built the room around a centrepiece plinth and twin themed backdrops keyed to Fabelle's flavour-system — salty, sweet, bitter, sour.

The panel-discussion set was deliberately conversational — lounge chairs, low side tables, and a backdrop that disappeared into the stage instead of upstaging the speakers. The audience kept seeing 'Fabelle' without ever being shouted at.

Lighting and AV were our floor-level call: tungsten warmth on the stage, a clean wash on the panel, and chamber-style spotlights on the chefs at the reveal moment.

From the floor.

Photos from the build and the day — tap any image to view it full-screen.

Stage moment · launch revealStage moment · launch revealBackdrop detail · Fabelle themingBackdrop detail · Fabelle themingPanel-discussion setPanel-discussion setStage centrepieceStage centrepieceLounge seating · audienceLounge seating · audienceAmbient detailAmbient detailBehind the scenesBehind the scenesBrand wall · close-upBrand wall · close-up

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next launch.

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