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BTL Marketing

On-ground campaigns
built to convert.

Mall activations, roadshows, sampling drives and experiential campaigns. We design the touchpoint, run the floor and report back on what worked — beyond just photos and dwell-time.

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Everything you'd otherwise
hire separately.

Mall & high-street activations

Branded zones at high-footfall venues, interactive props, sampling stations, photo moments.

Roadshow circuits

Multi-city roadshow caravans with branded vehicles, on-ground hosts and demo equipment.

Sampling & trial campaigns

Product sampling drives in residential clusters, offices, malls and gyms.

Engagement props

Custom prize wheels, interactive screens, AR/VR booths, ice-cream-cart sampling stations.

Trained promoters

Brand-trained hostesses, presenters and supervisors deployed across cities.

Reporting & analytics

Footfall counts, sample distribution data, leads captured, photo bank delivered.

A five-step process
that doesn't surprise you.

BTL campaigns succeed when the touchpoint is on-brand AND the operations are tight. We obsess over both.

1

Brief

Brand goal, target audience, venues / cities, sample / leaflet quantities, KPIs.

2

Concept

Touchpoint design, branded props, staffing plan, daily run-sheet.

3

Build

Prop fabrication, print, gift assembly, vehicle wrap if roadshow.

4

Deploy

Daily on-ground execution with supervisor. Real-time WhatsApp updates.

5

Reset

End-of-campaign report: footfall, samples, leads, photo bank, video reel.

Common questions.

How do you measure success for a BTL campaign?
Per the brief. Sample-distribution counts, leads captured, footfall, social impressions or in-store conversion — we agree the metric upfront and report against it.
Can you handle multi-city roadshows?
Yes. We've run roadshows across 12+ cities in a 6-week window. Central planning, regional ops leads, daily check-ins.
Do you provide the props or do we?
We design and build them. Custom prize wheels, sampling carts, interactive booths — all built in-house and transported to each venue.

Bring us your
btl marketing brief.

Tell us the brief — we'll come back with a concept, a budget and a timeline within 48 hours.