Autodesk —
Flagship Booth at BKC.

Autodesk's brief was global brand standards meet Indian venue realities. The stall had to feel like the brand's other flagship presences worldwide, while being deliverable inside a 36-hour BKC install window — including security checks, screen calibration and brand sign-off.

Our design started from the architecture — an island stall with sightlines from all four sides, anchored by a continuous brand band that pulled visitors into the demo zones. Materials were specified for both finish and weight: every panel had to be liftable by two people inside the venue freight elevator.

Workshop fabrication ran in parallel with the brand sign-off. Backlit walls were pre-built and pre-wired. Screens were pre-mounted in panels. By the time the install crew arrived at BKC, the booth was effectively pre-assembled — we just needed to put it together on site, light it, and dress it.

Through the show, our supervisor managed booth crews, screen-cue timing and the daily reset. Post-show, the booth came down in eight hours flat. The brand team's only feedback after breakdown: 'we'd like to repeat this format at our next show.'