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Brand Activation

Nissin —
Pokémon Plaza at Jio Drive.

A family-friendly Pokémon Plaza activation for Nissin at Jio Drive — an immersive walk-in pavilion with photo zones, branded zones and on-site brand stewards.

Nissin — Pokémon Plaza at Jio Drive
Date
April 2025
Venue
Jio Drive (Kotak event)
Scope
Pavilion · Theming · Brand stewards
Scale
Multi-day footfall

For Nissin's Pokémon co-branded campaign, we built a walk-in Pokémon Plaza that turned a corner of the Jio Drive lot into a destination for families and kids. The brief was simple — make Cup Noodles synonymous with the Pokémon moment, and make people want to stop, queue, and post.

The pavilion was a self-contained pop-up: red façade, mascot installations, and themed interior zones for photo-ops and quick play. On-ground brand stewards routed footfall through the experience and into Cup Noodles sampling.

We installed overnight ahead of the event and broke down inside the agreed window, with our supervisor coordinating between the venue, Nissin and the larger Kotak event team.

From the floor.

Photos from the build and the day — tap any image to view it full-screen.

Pokémon Plaza façade · wide viewPokémon Plaza façade · wide viewPlaza interior · play zonePlaza interior · play zoneBranding · close-upBranding · close-upEvent evening · lit pavilionEvent evening · lit pavilion

More work
we built.

NissinCup Noodles stall · NescoRoyal StagBoom Box · Pune

Bring us your
next launch.

Tell us the brief — store opening, exhibition stall, mall activation or roadshow. We'll come back with a concept, a budget and a timeline within 48 hours.