Brand Activation · Retail · Exhibitions · BTL

We build brand moments people walk through, photograph & remember.

From milestone retail launches to flagship exhibition stalls and category-defining activations, we deliver end-to-end on-ground experiences for India's most loved brands.

0+Activations
0Flagship projects
0Regional hubs
Crowd celebrating under confetti and stage lights at a brand activation event
150+activations delivered across India
The Sleep Company Autodesk Pilgrim Nissin Royal Stag ITC Fabelle Alma Kotak
0+Activations delivered
0Flagship projects
0Group companies
0Regional hubs

The studio

A single team for the
whole experience.

Strategy, design, fabrication and on-ground execution — we own every step of the journey so the brand shows up exactly as it was promised in the deck. Mumbai-based, delivering pan-India with regional muscle across West, South, North and East.

In-house fabricationWorkshop, civil & turnkey interiors
Trained manpowerPromoters & supervisors, same-day
One point of contactDesign to breakdown, calmly run
Flagship exhibition booth built by Secure Brand Solutions
Pan-IndiaMumbai · Delhi · Bengaluru · Kolkata

What we do

Six capabilities,
one accountable team.

01

Retail & Store Launches

Cloth-reveal ceremonies, branded facades, live bands and floral entrances — opening days that draw a crowd and earn footfall.

02

Exhibitions & Trade Shows

Modular and custom-built booths for national venues — BKC, Nesco, Pragati Maidan — built on time, on brand, on budget.

03

BTL Marketing

Mall activations, roadshows, sampling and on-ground campaigns built to convert — not just impress.

04

Fabrication & Interiors

In-house fabrication, civil work and turnkey interiors — from podiums and prop walls to full retail fit-outs.

05

Printing, Gifting & Branding

Large-format prints, custom merchandise, kits and giveaways — produced and dispatched at scale.

06

Promoters & Manpower

Trained promoters, hostesses, ushers and on-ground supervisors deployed across cities — same day, every day.

Recent work

Moments we built.

A retail milestone, a flagship exhibition and a category-defining activation — plus six more from mobile tours, mall residencies, product launches and pan-India rollouts.

The Sleep Company 150th store launch décor Retail Launch

The Sleep Company — 150th Experience Centre

Ceremonial drape reveal, branded outdoor backdrop, live-band coordination and a floral entrance for a milestone 150th store.

15 Jun 2025Andheri, MumbaiDécor · Backdrop · Band
Autodesk flagship exhibition booth at BKC Exhibition Stall

Autodesk — Flagship Booth at BKC

A premium, multi-zone island stall for a global software leader — content walls, lounge zone and live demo bays in one continuous brand environment.

02 May 2025BKC, MumbaiDesign · Build · Install
Pilgrim Let's Explore activation at Nesco Brand Activation

Pilgrim — "Let's Explore" at Nesco

A high-energy, photogenic activation with a custom prize wheel, sampling cart and a hot-air-balloon installation that tripled budgeted dwell time.

25 May 2025Nesco, MumbaiBuild · Props · Sampling

Six more from the floor

Retail launchesExhibition stallsMall activationsRoadshowsFabricationPromoters & manpower Retail launchesExhibition stallsMall activationsRoadshowsFabricationPromoters & manpower

In their words

What clients say
after the breakdown.

They turned our deck into the actual venue. Nothing surprised us on launch day — every drape, every joinery line was exactly where the mock-up showed it.
RMRhea MehtaBrand Manager · The Sleep Company
We needed a stall worthy of a global brand at a high-stakes venue. The SBS team handled design, build and crew with one calm point of contact.
AKArjun KapurEvents Lead · Autodesk India
The activation drove three times the dwell-time we'd budgeted for. The prize wheel alone got us 4,000 shareable photos in two days.
SNSara NairGrowth Marketing · Pilgrim
Pan-India means pan-India with them. Same brief, four cities, four flawless executions in the same fortnight. No drama, no escalations.
PGPriya GokhaleTrade Marketing · Sugar Cosmetics

Let's talk

Bring us your
next launch.

Tell us the brief — store opening, exhibition stall, mall activation or roadshow. We'll come back with a concept, a budget and a timeline within 48 hours.