Retail & Store Launches
Cloth-reveal ceremonies, branded facades, live bands and floral entrances — opening days that draw a crowd and earn footfall.
Brand Activation · Retail · Exhibitions · BTL
From milestone retail launches to flagship exhibition stalls and category-defining activations, we deliver end-to-end on-ground experiences for India's most loved brands.
The studio
Strategy, design, fabrication and on-ground execution — we own every step of the journey so the brand shows up exactly as it was promised in the deck. Mumbai-based, delivering pan-India with regional muscle across West, South, North and East.
What we do
Cloth-reveal ceremonies, branded facades, live bands and floral entrances — opening days that draw a crowd and earn footfall.
Modular and custom-built booths for national venues — BKC, Nesco, Pragati Maidan — built on time, on brand, on budget.
Mall activations, roadshows, sampling and on-ground campaigns built to convert — not just impress.
In-house fabrication, civil work and turnkey interiors — from podiums and prop walls to full retail fit-outs.
Large-format prints, custom merchandise, kits and giveaways — produced and dispatched at scale.
Trained promoters, hostesses, ushers and on-ground supervisors deployed across cities — same day, every day.
Recent work
A retail milestone, a flagship exhibition and a category-defining activation — plus six more from mobile tours, mall residencies, product launches and pan-India rollouts.
Retail Launch
Ceremonial drape reveal, branded outdoor backdrop, live-band coordination and a floral entrance for a milestone 150th store.
Exhibition Stall
A premium, multi-zone island stall for a global software leader — content walls, lounge zone and live demo bays in one continuous brand environment.
Brand Activation
A high-energy, photogenic activation with a custom prize wheel, sampling cart and a hot-air-balloon installation that tripled budgeted dwell time.
In their words
They turned our deck into the actual venue. Nothing surprised us on launch day — every drape, every joinery line was exactly where the mock-up showed it.
We needed a stall worthy of a global brand at a high-stakes venue. The SBS team handled design, build and crew with one calm point of contact.
The activation drove three times the dwell-time we'd budgeted for. The prize wheel alone got us 4,000 shareable photos in two days.
Pan-India means pan-India with them. Same brief, four cities, four flawless executions in the same fortnight. No drama, no escalations.
Let's talk
Tell us the brief — store opening, exhibition stall, mall activation or roadshow. We'll come back with a concept, a budget and a timeline within 48 hours.